How many different kinds of leafy green veg have you got in your fridge right now? If the answer is more than two, I am willing to bet that rather than picking them out individually from the farmers market or (not so super) supermarket, you have had them more or less forced on you as part of a regular veg box delivery. If so, then you are one of a growing minority of us in the UK, that are turning away from the food goliaths for sustenance, and turning to the giant killers : mostly small scale,frequently cooperative, often social enterprises, emphasising organic, seasonal, tasty, quality produce straight from the farmers.
As am I, and in my fridge today I have :Chard, Kale, Pak Choi, Chicory, Romanesco Cauli, and Savoy Cabbage : which more or less means that I am forced, on a daily basis, to chomp my way through more green stuff than I ever did,way back before I signed up to a veg box. Now, this is interesting ( I promise!) for at least two reasons : firstly because, have you noticed that whenever anyone recommends that you eat healthily, green leafy veg is always the top of the list, and secondly, if you have ever looked at a nutritional analysis of where to find all the vitamins and minerals that you need, green leafy veg has got half the alphabet ( A, C, E, B, K) and thirdly ( a bonus!) they are low in calories, and high in fibre so who cares if you wade through kilos of the stuff?
Having been a Riverford customer for almost ten years, I am currently conducting a review of the local market of North London / Stoke Newington Borders. I have available a plethora of providers :
Abel & Cole
Organic Delivery Company
and this may not be all : so far I have tried Farmaround, Farm Direct & Abel & Cole, as well as Riverford. I have two local schemes, Growing Communities and Organiclea, both of which run Saturday morning markets, and veg box schemes for pick up, but don’t deliver. As the main advantage of the veg box for me is not having to lug round kilos of veg, this is a deal breaker, so I am not including these two in my survey : especially as not delivering allows them to sidestep the carbon footprint issue that comes along with bringing the veg.
I will evaluate them on value for money, quality of produce, customer service ( i.e getting the order right), food interest, packaging and extras such as dairy, meat etc. and at the end, I will be able to let you know which is the ultimate provider.