And the winner is….
Well, they say you never know at the start of a journey, where it will end, and so my blog about my search for a new veg box became more about packaging than veg. This is how come Nutella, a product whose first two ingredients are, not the cocoa and hazelnut their adverts would seek to imply, but good ol’ fat n sugar, is the winner of the veg box challenge, for its simple, desirable, USEFUL, reusable packaging.
My search started because at the start of the year Riverford, who have been my veg box supplier du choix for the last ten years, suddenly reduced the quantity of veg in the boxes. Unlike Quality Street, who when they do this, at least have the grace to change the box so we supposedly don’t notice, Riverford didn’t, so we were faced with a ‘Large’ veg box, which was a large box with a quite small quantity of veg at the bottom. Ouch!
So I have now conducted my research, in my local area, and can tell you that in terms of quality of veg, and range of produce, Abel and Cole were the winners. You can choose never to have things you find horrible : a disadvantage maybe, as it doesn’t encourage you to push your boundaries, vegetatively speaking, but also, they supply a whole load of storecupboard stuff that will help if you are aiming to starve the supermarkets (of Evil) from as much as possible of your weekly food budget.
“Hang on, though, Abel & Cole?”, I hear you ask, “weren’t they taken over by some corporate food manufacturing giant, based in Hell?”
“Ok, well, it’s Hull actually, but apart from that, yes”
I don’t write them off for this : most of their produce is British, ( but they may quietly airfreight, unlike Riverford, who won’t) they have good links with local farms, they have a good variety of produce, they deliver at 7.30 am.
I also tried Farmaround, whose veg arrived at the bottom of a huge sack, no milk and sometimes no eggs available, and once, of the two orders I made, they sent me no veg bag with no explanation, charged me for it, and offered me a credit for future orders as a refund. No, no, and again, no.
The Organic Delivery Company : two different colours of potato do not count as two different types of vegetable, even in a large box of veg. You’re Fired!
FarmDirect were the most seasonal, and are also local to me : they have a weekend shop in Islington, and their depot is in Tottenham . They have Tim’s yogurt, rather than Rachel’s or Yeo’s, which makes a nice change! You could say I am just moaning for the sake of it, but one of the veg weeks I had four different kinds of green leafy veg : chard, kale, perpetual spinach/leaf beet, and cabbage : the triumph of seasonality over sanity!
There is also, apparently, a new one called CyclingVeg, who deliver everything by bike, but I didn’t try them because they don’t do any extras like milk, (presumably because of the refrigeration costs) and by that time I was quite bored.
And not to put too fine a point on it, my house was full of boxes! Yes returnable, but only when you get their box next week. The worst offender in terms of packaging was Abel & Cole, who are unsurprisingly using their corporate resources to spray out boxes and bits of random cardboard like there’s no tomorrow, as well as too much printed guff, so although they won the quality and range categories, they lost out to….
the ultimate winner : as all of them provided some very nice veg
FarmDirect, the provider of the indestructible black crate you see at the bottom of the pile. The environmental impact of designing, producing, printing and recycling all these boxes and catalogues, and newsletters, is ultimately, a bit of an insult to the principle of sustainability that these companies are trading on.
Farm Direct : local, sustainable, high quality. One box. All I need now is a recipe that uses cabbage and Nutella.