I spend too much money in supermarkets : there, it’s out, I’ve admitted my guilty secret, my name is Rachel and I’m addicted to easy shopping.
I have tried and failed a few times to kick this one : The first year, I made a grand announcement of my intentions, then had to explain to people in March why I was still going to Sainsbury’s. Turns out its cheaper : who knew?
The second time, I didn’t say anything, so I wouldn’t get the pressure of other people’s expectations, then I forgot about it, and slipped back into my old routine of popping in to the shops on the way back, and somehow finding two panniers’ worth of groceries that I didn’t know I needed until I saw t on the shelf.
The problem, of course, is time : they are open and there from 8 in the morning to 10 o clock at night as a bare minimum, and so they have insinuated themselves into our lives, much as the devil himself might do, were he a chain of food shops. Every Little Helps, Good with Food, Try Something New Today ( like what? a farmers market? ) Why Pay More? : These glib little slogans, designed to slide into our consciousness, convincing us they are on our side, keen to help, are the earworms of an industry designed to hide the sound of the waterfall that we are drifting ever closer towards.
I do know how to shop : I learnt in the 1970’s with my mother : we’d get the string bag, which was the weird khaki of plasticine all squashed together, and take it to the high street in either Halesworth or Bungay. Halesworth was better because we parked in the market place, near the pet shop with the Mynah Bird that squawked ‘Allo. One by one, we’d visit the greengrocers, ( three onions and a pound of spuds) the bakers ( sliced wholemeal and a free lollipop), the butchers ( He’d ask if my name was curly, which is a difficult question to answer at any age, let alone three) and the International Stores for butter, milk, and biscuits. Technically a ‘super’ market, in reality it was anything but : two aisles and a fridge with a single checkout, and a strip of green shield stamps for your book.